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If you trade the forex markets regularly, chances are that a lot of your trading is of the short-term variety; i. From my experience, there is one major flaw with this type of trading: h igh-speed computers and algorithms will spot these patterns faster than you ever will. When I initially started trading, my strategy was similar to that of many short-term traders. That is, analyze the technicals to decide on a long or short position or even no position in the absence of a clear trendand then wait for the all-important breakout, i. I can't tell you how many times I would open a position after a breakout, only for the price to move back in the opposite direction - with my stop loss closing me out of the trade. More often than not, the traders who make the money are those who are adept at anticipating such a breakout before it happens.

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Creative real estate investing techniques in motion

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Real Capital Solutions is a highly entrepreneurial real estate company that invests smart capital and provides practical solutions for real estate opportunities. Real Capital Solutions demonstrates remarkable investment performance by striving for and achieving the highest risk-adjusted returns in real estate.

We seek deal flow to leverage our capital, bank credit, and expertise in the skills and expertise above. Our record of success derives from our highly analytical approach. Previous Next. Send handwritten notes to any home valuation leads that failed to enter their email address. One of the easiest ways to get referrals is to simply ask. Focus on providing your prospects a smooth transition throughout the entire home buying process and then ask them who they know.

Staying focused on providing ongoing tips and helpful content to email subscribers will foster more referrals. Send periodic content to your clients that provides home owner tips. When leads find your brand online, they should be able to get a strong sense of your professional qualifications and personality.

You are your brand, so your personal photograph should exude a friendly demeanor and elevate your brand with a professional look. Hire a professional photographer who can provide tips on positioning, and who can make sure the final product is crisp and presentable in a variety of formats.

If you want to be a successful agent, you should not only have unique characteristics that set you apart from the competition, but you should be able to define what those unique features mean to your clients, leads, and community. A short value proposition should exhibit your value and strengths as an agent.

This statement will be reused in your marketing materials again and again. If you created a value proposition above , you can think of a pitch as something very similar. Brand exposure in your area can help grow your business. Get items like calendars, pens, keychains, and notepads, and have your name, logo, and contact information printed on them to pass out to clients or at local events. Take control of your brand by requesting online reviews from good past clients, and make it easy for them to post in multiple places.

Happy past clients are your best brand ambassadors. Their opinions and feedback on your site will give your brand social clout. Approach some of your best former clients and ask if they would offer feedback for a testimonial. Written is good, but testimonials with photos or video are even better. Develop a positive, distinctive factor for your personal brand that is recognizable and memorable. Bonus Resource: Check out this guide for more real estate branding ideas. Online users are diverse: They access websites in a variety of ways mobile is only increasing by the day , and they want to search for properties in different ways.

Make sure your website is responsive so it can adapt to any device, and that there are varying ways to search so they can seek out the ideal property types for them. Lead capture forms are great ways to secure lead information so you can take communication into your hands. Set up squeeze pages after someone clicks on a property advertisement, or perhaps before someone gets all the information about a property on your site.

Additionally, you should also have optional lead capture forms on each website page for leads interested in getting more information. Forms should ask for name, phone number, email, and have an area where someone can pose a question. Prominently showcase your contact information on every page to make it easy for leads to reach out. When it comes to building a great online experience for your website visitors, nothing does the job quite as well as local photography. Getting access to royalty-free images can be difficult, but use one of the many online and local resources to get great shots of your local area.

Most clients have financial questions. Create a document you can give to leads to help them calculate their expenses, before, during, and after a sale. Most people place calls to action at the end of a blog post, but you should use them in other areas of your site as well:. Social sharing is a huge part of generating referral traffic and building brand recognition online.

This process should be easy for your website visitors so anyone can click them and share your content quickly with minimal effort. Many website themes carry these as standard, or you can opt to install a plugin for your site. Successful inbound marketing starts with consistent content creation.

This enhances your search engine optimization, generates traffic, and gives real value to your clients. Consistency is crucial in blogging: You should expect to publish between 2—5 blog posts per week on your market, listings, area details, and real estate statistics. See these blog post ideas for inspiration. Create your own downloadable or printable guides you can give to leads that include lots of information about processes and expectations.

Not every piece of content has to be a long-form piece. In fact, most readers love variety. Create a mix of written blogs, ebooks, infographics, videos , photos, lists, etc. Not every piece of content on your site has to be completely original. Effectively curating content from other sites, crediting the original source, and adding your own perspective makes content creation simple and quick.

While you may already have a real estate website, many successful agents representing large geographic areas or many properties create multiple websites, with each covering specific niche areas of the market so they can target the needs of specific leads. Optimize your listing pages with local keywords, proper address formatting, appropriately sized photos, and the necessary links.

Your home page is usually one of the most visited pages on your website. Take advantage of this traffic by offering your best listings here. Write great real estate listing copy with interesting adjectives and descriptions that entice readers.

A dedicated post or landing page for a listing can help you build a robust marketing campaign for a property beyond just the listing page. Add more in-depth descriptions, photos, video, and information about the area to better pitch the property. In order to attract organic traffic, optimize the post with:. Keep your message fairly brief and to-the-point, adding in alluring subject lines and headers, a few striking photos, descriptive detail, and a link to your listing or landing page for the property.

Photos are expected as part of listings, but video can build a fuller experience for your leads and give them a more in-depth perspective on the property. Create professional property videos for priority listings to generate a host of interest. Listings on your website are great, but let your followers know about new featured listings by posting them on each social media site.

Pinterest is a great platform to create mood or informational boards around listings. Include pictures of your property, scenes and highlights of the area, and general tips and advice for buyers. Be sure to include your contact details and links to the listing page or landing page for the listing.

Bonus resource: Looking for more creative ideas to market your real estate listings? Check out this in-depth guide. Your brand should have a strong presence on social media, as these are a major driver of successful marketing campaigns and referral traffic. If possible, use the same account name across all platforms. Every social media site is unique: Their users interact differently and expect different types of personality think a hilarious video on Facebook versus a career advice article on LinkedIn.

Additionally, each platform gives you different amounts of space to write a bio. Write social media bios that stand out on each platform but still sound consistent across all your social media channels. Every page starts with zero, so allow your personal network to give your online social brands a boost. Invite friends, family, colleagues, and past clients to like or follow your professional pages so you can build an immediate following and so they can see and share what you post.

Retargeting is a method where you place a piece of code, called a pixel, on your web pages. For example, a Facebook pixel on your site allows you to place an ad in front of those visitors the next time they go on Facebook. This marketing method lets you re-engage prospects no matter where they go.

It builds your brand and creates awareness about your services each time a past site visitor sees your offerings. Successful agents using social media know it takes a consistent posting to build an audience that will engage with you. This means posting almost daily on your core social media sites. Use our post to learn more about what types of content work best on each social site. You should make it more than easy for folks to find and follow your social media accounts.

Video specials that offer your real estate knowledge, advice to buyers and sellers, or give in-depth previews of listings can deliver a major return on your marketing. Many posts, like blog posts, announcements, property details, and general advice can be scheduled in advance using automated systems like Hootsuite , Buffer , or Edgar. Multimedia presentations produced from content on your website can build readership from audiences who prefer visuals to plain text.

Publishing slideshows on platforms like SlideShare puts your content in front of potentially thousands of users. Twitter is a great platform to engage with other professionals or leads. Follow major real estate—related topics by searching relevant hashtags and offer thoughts or pose questions. Many discussions and coalitions are built within social media groups. Join some to build your network, or create your own to build a resource where you can offer advice on any real estate social network.

Contests can be an effective way to generate leads. Use social media to host a contest, and offer a prize, like a gift card to a local business or a free consultation. LinkedIn now allows anyone to create thoughtful articles in their publisher platform. Using this platform can get your thoughts in front of thousands of readers. Bonus resource: For more information on real estate social media marketing, check out this in-depth guide.

Set your targets for both the focused keywords you want to target and the types of customers who would make the most qualified leads. While the length and scope of your copy will depend on platform, most ads contain a value proposition and call to action. Write these early and give yourself a few options to test against each other. Setting up, monitoring, and tracking advertising campaigns takes time and lots of advertising savvy. Agents who want to maximize the impact of their ads should work with a reputable company where they can have a human oversee their campaigns and provide guidance on how they are performing.

Their Zillow Premier Agent program allows you to advertise and show up for local Trulia and Zillow listings. Buy your own listings and take advantage of the traffic already flowing to this massive site. Social media advertising can put your message in front of targeted users. The strongest ads have visual elements to draw users in. Create custom photos or video to pair with your ads and maximize their potential. There are popular consumer-facing real estate brands that send out regular newsletters.

If you want to increase lead generation from your ad, a click should lead to a landing page where you provide more value to your lead based on the content of the original ad , as well as a lead capture form. For featured listings, create custom images, graphics, and video to advertise the best aspects of a specific property. Target specific users with YouTube advertising by showcasing captivating video of single properties. Identify the social media channels most important to your business and re-engage your warm audience.

For example, target non-converting website visitors the next time they visit Facebook, LinkedIn, Twitter or Instagram. Google My Business allows you to manage and control how your real estate business appears in Google Search and Maps listings. The reason you want your agency to show up in the 3-pack is because searchers pay attention to the visual aspect of the:. Getting your site listed in this top 3 listing area improves your opportunities to attract quality local leads.

Much of the information spread throughout the local search ecosystem is handled by the major data aggregators. Localeze, Factual, Acxiom and Infogroup are the four major aggregators that publish local business information to social media, search engines, directories and review websites. Submitting your information to these aggregators increases your chances that Google and other search engines take your business seriously. Employ a consistent approach when filling out company information at the major aggregators or directories.

A large part to increasing your local search rankings is to ensure that every listing is consistent with the next. For example, each listing should have your business name, address, phone number and website listed exactly the same. This prevents duplicate listings and avoids confusion as search engine algorithms decide how to rank your business. More specifically, any online property that lists your NAP is called a citation.

Google and Bing consider NAP inconsistencies across citations as a negative search signal. This creates doubt within the algorithm regarding how trustworthy the business is. The result is a lower search ranking. Source: Statcounter. Schema allows you to mark up elements on your site in a way that helps Google understand what the data means.

Through schema markups, you gain the ability to tell Google how to attractively present your information. For example, take a look at how you can list your upcoming open house directly in the search results and ask yourself about the quality of leadflow that results from this marketing method:. Your real estate marketing campaign should include a comprehensive plan for taking advantage of keyword searches used by future site visitors. There are 3 basic types of real estate keywords to research and use:.

Of course, you want to attract qualified prospects looking to buy now. Warm these prospects up, get them to trust you and then benefit when they decide now is the time to start looking to buy their next piece of real estate. Answer the Public. A real estate landing page is a single page on your site that allows you to speak to a specific segment of your target market. There is a direct correlation between the number of reviews your agency collects and your local search rankings.

In fact, ranking signals account for Source: chatmeter. Your interaction with reviews is vital. Google states specifically on their Google My Business help page that they not only pay attention to positive reviews when it comes to ranking sites, but that your interaction with reviewers is a factor.

Increasing the number of other sites linking to your real estate website will increase your search rankings:. Source: monitorbacklinks. The reason for this is that more incoming links to your website improves your domain authority and thus, overall keyword rankings across your entire site. Your email signature should include your full name, phone number, email address, and website address that links directly to your site.

Not only is this an easy way to provide your information, it also ensures that if your email is forwarded, the recipient will see all of your brand details as well. You can only get a good return on your investment in email if you have a substantial recipient list. Use on-site sign-up forms with effective calls to action to get readers to sign up.

Email templates come in all shapes and sizes, but you should be using a newsletter template with responsive design and clean layout. If you want to give very personal experiences to your leads, segment your email list based on client personas and needs.

Then, target communications with details pertinent to each client. Include effective storytelling elements and videos or images to increase click-through and conversion rates for your emails. Increase cross-platform engagement by encouraging users to share your email content directly on their social media accounts with share buttons placed in your email.

Use a modern template to get these features. Your leads are likely facing similar roadblocks or questions. Increase email engagement by offering an exclusive email course to go over various real estate issues, offering a new tip each day or week. Develop relationships with local businesses and request to put your real estate cards or listing information at their desk or bulletin board. Local events, churches, schools, and sports events are constantly seeking sponsors.

Look into fees in exchange for brand advertising on booklets, t-shirts, banners, flyers, etc. Find areas to host informal sessions to offer your knowledge and advice to locals. Use a sign-in sheet to collect information so you can follow up with attendees after. Advertise your brand in local media like newspapers, magazines, radio, television, etc.

Be creative with local sponsorship opportunities: Sponsor the coffee mugs at your local coffee shop, the golf tee boxes at a golf club, or a stand at your local farmers market. Develop open houses where you can interact closely with local leads and provide intimate walk-throughs.

Make sure the house is staged well, and provide lots of snacks, packets about the property, and free swag with your company logo. Collect information via an open house sign-in sheet and follow up with leads the day after your event. Build brand recognition every time you host an open house by providing signage and other extras.

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Alternatives for those who can't meet that requirement include Fundrise and RealtyMogul. Best real estate crowdfunding platforms. Then a college senior in Raleigh, North Carolina, she planned to attend grad school locally and figured buying would be better than renting. Alexy entered the market using a strategy sometimes called house hacking, a term coined by BiggerPockets, an online resource for real estate investors.

David Meyer, vice president of data and analytics at the site, says house hacking lets investors buy a property with up to four units and still qualify for a residential loan. Of course, you can also buy and rent out an entire investment property. Find one with combined expenses lower than the amount you can charge in rent. This is HGTV come to life: You invest in an underpriced home in need of a little love, renovate it as inexpensively as possible and then resell it for a profit. Called house flipping , the strategy is a wee bit harder than it looks on TV.

His suggestion: Find an experienced partner. You can lower that risk by living in the house as you fix it up. Real estate vs. Finally, to dip the very edge of your toe in the real estate waters, you could rent part of your home. Such an arrangement can substantially decrease housing costs, potentially allowing people to stay in their homes as they continue to benefit from price appreciation on their property.

This can be particularly meaningful to older people. Harvard University's Joint Center for Housing Studies reported a quarter of people 65 and older who lived alone in spent more than half of their income on housing. That number dropped to Accessed Apr 19, View all sources. Adding roommates can also make that mortgage payment more attainable for younger people. But if you're not sure you're ready, you could try a site like Airbnb. Renting out a room feels a lot more accessible than the fancy concept of real estate investing.

If you've got a spare room, you can rent it. Like all investment decisions, the best real estate investments are the ones that best serve you, the investor. Think about how much time you have, how much capital you're willing to invest and whether you want to be the one who deals with household issues when they inevitably come up.

If you don't have DIY skills, consider investing in real estate through a REIT or a crowdfunding platform rather than directly in a property. Consider investing in stocks instead. Learn how to invest with mutual funds. Try building your portfolio with index funds. Best ways to invest in real estate. Buy REITs real estate investment trusts. NerdWallet's ratings are determined by our editorial team. The scoring formula for online brokers and robo-advisors takes into account over 15 factors, including account fees and minimums, investment choices, customer support and mobile app capabilities.

Learn More. Treasuries and is especially attractive in an environment where Treasury rates are low. Another benefit of investing in real estate is its diversification potential. Real estate has a low and, in some cases, negative, correlation with other major asset classes—meaning, when stocks are down, real estate is often up. This means the addition of real estate to a portfolio can lower its volatility and provide a higher return per unit of risk. Because it is backed by brick and mortar, direct real estate also carries less principal-agent conflict , or the extent to which the interest of the investor is dependent on the integrity and competence of managers and debtors.

Even the more indirect forms of investment carry some protection. The inflation-hedging capability of real estate stems from the positive relationship between gross domestic product GDP growth and demand for real estate. As economies expand, the demand for real estate drives rents higher, and this, in turn, translates into higher capital values.

Therefore, real estate tends to maintain the purchasing power of capital by passing some of the inflationary pressure onto tenants and by incorporating some of the inflationary pressure, in the form of capital appreciation. With the exception of REITs, investing in real estate gives an investor one tool that is not available to stock market investors: leverage. Leverage means to use debt to finance a larger purchase than you have the available cash for.

If you want to buy a stock, you have to pay the full value of the stock at the time you place the buy order—unless you are buying on margin. And even then, the percentage you can borrow is still much less than with real estate, thanks to that magical financing method, the mortgage. This means that you can control the whole property and the equity it holds by only paying a fraction of the total value.

Of course, the size of your mortgage affects the amount of ownership you actually have in the property, but you control it the minute the papers are signed. This is what emboldens real estate flippers and landlords alike. They can take out a second mortgage on their homes and put down payments on two or three other properties. Whether they rent these out so that tenants pay the mortgage, or they wait for an opportunity to sell for a profit, they control these assets, despite having only paid for a small part of the total value.

Home prices tend to rise along with inflation. This is because homebuilders' costs rise with inflation, which must be passed on to buyers of new homes. Existing homes, too, rise with inflation though. If you hold a fixed-rate mortgage, as inflation rises, your fixed monthly payments become effectively more affordable. Moreover, if you are a landlord, you can increase the rent to keep up with inflation. Because real estate is such a large and costly asset, loans must often be taken out to finance their purchase.

Because of this, interest rate hikes make mortgage payments more costly for new loans or on existing adjustable-rate loans like ARMs. This can discourage buyers, who must factor in the cost to carry the property month-to-month. Real estate can be a sound investment, and one that has the potential to provide a steady income and build wealth. Still, one drawback of investing in real estate is illiquidity : the relative difficulty in converting an asset into cash and cash into an asset.

Unlike a stock or bond transaction, which can be completed in seconds, a real estate transaction can take months to close. Even with the help of a broker , simply finding the right counterparty can be a few weeks of work. Of course, REITs and real estate mutual funds offer better liquidity and market pricing. But they come at the price of higher volatility and lower diversification benefits, as they have a much higher correlation to the overall stock market than direct real estate investments.

As with any investment, keep your expectations realistic, and be sure to do your homework and research before making any decisions. Mortgage lending discrimination is illegal. If you think you've been discriminated against based on race, religion, sex, marital status, use of public assistance, national origin, disability, or age, there are steps you can take.

Federal Reserve Bank of St. Bureau of Labor Statistics. Federal Trade Commission. Securities and Exchange Commission. Consumer Financial Protection Bureau. Real Estate Investing. Your Money. Personal Finance. Your Practice. Popular Courses. Table of Contents Expand. Table of Contents. Historical Prices. Rental Properties. Flipping House. Real Estate Investment Groups.

Real Estate Limited Partnerships. Real Estate Mutual Funds. Why Invest in Real Estate? The Bottom Line. Part of. Real Estate Investing Guide. Part Of. Real Estate Investing Basics. Investing in Rental Property. Alternative Real Estate Investments. Investing Strategies. Tax Implications. Key Takeaways Real estate is considered to be its own asset class and one that should be at least a part of a well-diversified portfolio.

One of the key ways investors can make money in real estate is to become a landlord of a rental property. Flippers try to buy undervalued real estate, fix it up, and sell it for a profit. Real estate investment trusts REITs provide indirect real estate exposure without the need to own, operate, or finance properties. Article Sources. Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts.

We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.